Ron Williams is a veteran of the Walla Walla tourism, arts, and wine industries. Since 2013, he has served as the Executive Director of Shakespeare Walla Walla. As Executive Director, he helped create the successful Dia de Los Muertos street festival, forged partnerships with a wide range of local and regional arts organizations, and oversaw explosive growth in the performing arts organization. Williams has also acted as the Managing Director of the Gesa Power House Theatre in Walla Walla, which hosts theater, music, dance, public and private events, meetings, parties, weddings, and festivals. He became the new Executive Director of Visit Walla Walla in July of 2016 and is excited about continuing the promotion of the arts, wine, and culture of this region.